'Gerald the Lazarian Dog Exhibition' by

Very Pleased to be involved in such a fun ongoing project! Barmy Brian (illustrated by myself) is having the time of his life!

From New York to London: Two year project to customise 120 paper dogs comes home.

The world’s leading image makers represented at the London Design Festival as they each customise hundreds of examples of Gerald the Lazerian Dog, an emerging design classic

Manchester’s Lazerian design studio presents the Gerald Project in its entirety for the first time in the UK, displaying the 120 paper dogs at Designersblock/Southbank Centre

· Following a grand unveiling in New York earlier this year, Gerald’s homecoming completes an ambitious two year, international collaborative paper sculpture project

The first Gerald exhibition took place earlier this year, when the dogs invaded Manhattan to wow design and dog lovers of New York City as part of NYCxDesign. Liam Hopkins, co-creator of Gerald is now bringing them home and looking forward to the domestic release of a lavish, limited edition book to celebrate Gerald’s return.

Hopkins said: “The breadth of artists who are involved in the Gerald Project is truly international, but there is no place like home. The response in New York was fantastic, but we’re all really looking forward to catching up with people in London. We’ve kept back the book launch especially for Designersblock 2013, so hope to see plenty of new and old friends along to help us mark the occasion.”

The high quality, limited edition, large format hardback book features colour photography of all 120 of the paper dogs, alongside artist reflections on what the project and Gerald means to them. Housed in a handmade, birch plywood box, each edition is individually labelled and numbered using laser inscription and comes complete with a DVD of the project’s culmination. The publication uses a selection of high quality papers supplied by James Cropper, the 170 year old British paper mill based in the Lake District.

Starting in 2011, hundreds of these paper dogs have been shipped between the UK and artists’ studios in Europe, USA, Australia, Argentina, South Korea and New Zealand, with the only instruction to creatives being to put their own spin on the emerging design classic. Only now that all of the Geralds have been brought together for their UK debut, can the beautiful, bold and brash results be seen together here for the first time.

Housed in custom built steel and clear plastic dog kennels, the London exhibition will offer 360 degree views of each Gerald, displaying them in all their glory. The free standing model of a Bracco Italiano breed of gun dog made entirely of paper uses up to 88 individual components for each large format dog

Further demonstrating the diversity of Gerald submissions, British illustrator, Tom Newell works in his trademark monochrome, using heavy pen strokes to cover Gerald in an intricate design partly inspired by a Captain Beefheart soundtrack. Pete Fowler, known for his World of Monsterism, gives his dog a wood grain finish and Los Angeles-based artist, Jimi Crayon emerges from a recent project to put his art in lights on Times Square to adorn Gerald in colourful, biological shapes resembling staring eyes and the animal’s real world inner workings. Like many artists, Crayon worked to decorate the flat components of Gerald before pulling the final design together in the final construction.

Available to buy in kit form, limited edition prints of the artist-designed dogs are available for Gerald fans to make their own versions at home. For more information visit: http://www.lazerian.co.uk

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