• 'Design with water. Experimental project' by Superfried

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    Wishing to create liquid based images, but with no 3D software knowledge, the idea of actually using water became a reality upon discovering NeverWet. The product involves the use of two separate spray cans to create an intense hydrophobic coating.

    By creating a simple stencil it is therefore possible to accurately control the water to form complex shapes. Once constrained and stable various additions can be made to the water for experimental effect, such as food dye.

    On this single attempt there were many errors and inaccuracies, but with practice and persistence there are endless possibilities with this technique. Consequently when the time and project permits, a revisit to this method is inevitable.

  • 'Arx. Display typeface by Superfried' by Superfried

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    Arx by Superfried is an elegant and intricate display typeface designed for use at large scale. Its Latin name – meaning citadel – connects with the classical features, whilst the phonetic pronunciation nods to the arcs which characterise each glyph.

    This caps typeface is available in two formats: fade and solid, each featuring two distinct character styles switched via the shift key. Fade features delicate incisions to add depth and the illusion of 3D shading to the arcs. Solid, as its name suggests, is a cleaner, flat alternative.

  • 'Secret 7″. Record sleeve design' by Superfried

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    Established in 2012 Secret 7″ is an annual event combining music and art for charitable causes. Each year they select 7 well known tracks and press 100 of each to 7″ vinyl. It is then an open invite to the world to create their own interpretation of a track for the sleeve. 700 are then selected, exhibited at Somerset House and then sold as one-off pieces of art to raise money for charity. Now for the secret, the purchaser is unaware who designed the sleeve or even the track it contains, until they have parted with their hard-earned cash.

    This great event attracts very high profile contributors. This year is no exception with submissions by Sir Paul Smith, Yoko Ono, Sir Peter Blake, Stanley Donwood, Goldie and Non-Format. Consequently it was a great honour to be selected for the final 700 from over 4,000 entries.

    This year the selected charity is Nordoff Robbins who are dedicated to transforming lives of vulnerable children and adults through music therapy.

    For 2015 the track options were eclectic as usual: Let Forever Be – The Chemical Brothers/ Reflections – Diana Ross & The Supremes/ G0 – The Maccabees/ Sledgehammer – Peter Gabriel/ Dead Flowers – The Rolling Stones/ Digital Witness – St Vincent/ Born Slippy – Underworld.

    Selecting a track was difficult, but the amazing Michel Gondry video for the Chemicals started the ideas flowing. The song title and the film, The Adjustment Bureau, led to the theme of multiple paths — grey representing events past, white for the present and pink for the uncharted future.

  • 'Rails. Display typeface by Superfried' by Superfried

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    Rails is an experimental, retro, outline display typeface designed by Superfried. Rails is available in four styles: display, diaplay solid, broken and broken solid. As the name suggests they are constructed from parallel tracks with the latter version featuring distinct breaks for added impact. Combination of the two results in clean, flowing type with sudden and unexpected moments of disruption.

    Rails has been featured in Computer Arts magazine, on North East and consists of 266 glyphs. It is available at Fonts.com, FontSpring, Hype for Type, Linotype, MyFonts and You Work for Them.

  • 'Faber & Faber | Well. Jacket design' by Superfried

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    This was a dark and gritty debut novel by American author Matthew McIntosh.

    Faber had been struggling to capture the correct tone for the sleeve design, so they commissioned Superfried for a fresh approach.

    This was a challenging brief for numerous reasons. Not only was it a debut novel, but also a collection of unconnected short stories. The heterogeneous content led to the development of a wide variety of designs until the desired balance of tone and impact was achieved.

    The final design captured a common thread throughout the novel. Although the stories were not connected, there was a consistent sombre fate for the protagonist of each.

    The editor was thrilled by the result, but praise received at the launch party from the author himself was the perfect result we had hoped for. In addition to this the work has also been featured in two design publications.

  • 'Asia. Display typeface by Superfried' by Superfried

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    Asia by Superfried is an ornate, display typeface inspired by trips throughout the continent. Its distinct, bold style has been designed to evoke the curves and beautiful intricacy of Asian typographic characters and patterns. Asia has featured on Creative Boom and named font of the day by Creative Bloq.

  • 'Cut a Rug – The Posters' by Superfried

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    Cut a Rug is a new club night based in Bristol. Established DJs/ Producers Will Clarke and Jason Honeywell approached Superfried requiring a complete brand identity scheme including marketing literature.

    For this particular poster the logo was rendered using paper craft and then subjected to the addition of some serious paint. The Cut a Rug identity project was featured on Behance.

  • Huttons is a retail chain covering a diverse product range from scented candles and women’s clothes to high-end furniture.

    They required a complete re-brand including signage, point of sale and marketing materials. This was a challenging brief as despite 80% of customers being female it was important that the brand did not alienate men.

    To create that fine balance an abstract icon of a flower was developed in a very subtle pink. In contrast the primary brand colour selected was a much stronger and masculine dark brown. To create further brand distinction a bespoke typestyle was developed for the logotype.

    The new strong identity was an immediate hit with existing and new customers. Huttons profile raised considerably leading to features in lifestyle publications and business growth through the development of an online retail presence. Since completion the project has been featured in six design publications including international best seller Los Logos 4.

  • 'Neon. Display typeface by Superfried.' by Superfried

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    Neon is a new experimental, retro display typeface designed by Superfried. Neon features two distinct styles which can be switched via shift. As the name suggests, styling for the typeface started with classic neon signage, but quickly took a new direction of its own resulting in a very distinct and versatile display face.

    Neon has been featured in Computer Arts magazine, on North East and contains 266 glyphs. It is available at Fonts.com, FontSpring, Hype for Type, Linotype, MyFonts and You Work for Them.

  • 'Sadler’s Wells. Northern Light' by Superfried

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    Sadler’s Wells is the UK’s leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

    Northern Light is a season of Nordic dance performances covering various styles originating from many geographic locations including Sweden, Norway, Finland and Denmark. Superfried were briefed to develop a brand identity and marketing literature for the season. Such eclectic content meant a photographic route was not practical. Consequently the brief requested a typographic approach.

    The name led to obvious ideas of light and energy, both apt for the subject matter. At 13 characters long, the bespoke lettering was arranged in a vertical orientation which eluded to great height and the natural phenomenon. To convey an essence of light/ energy an angled shard device was utilised to style the typography, images and copy throughout the marketing literature.

  • 'SF6. Superfried’s 6th birthday [2013]!' by Superfried

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    To celebrate our 6th birthday, it seemed appropriate to design another poster. Continuing the theme from last year we based the design on our SF logo and our age, 6. Working with interlocking concentric circles to maintain a brand connection they were arranged with sections highlighted to represent SF6. The surplus non-highlighted sections were then removed to leave the minimum segments required to still maintain partial legibility.

    In keeping with our age a palette of six background colours were selected. Red was a given as Superfried’s brand colour, then CMYK and gold, since it is a celebration. With the poster designs complete, using the same methodology two potential experimental type faces are now also a work in progress.

    This personal project has been featured on the Behance Adweek Talent Gallery.

  • 'Comic Sans for Cancer. Poster design' by Superfried

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    Curated by Chris Flack, Renee Quigley and Jenny Theolin, Comic Sans for Cancer is an initiative to raise money for Cancer Research, whilst also celebrating the 20th birthday of the typeface designers love to hate.

    For the Superfried submission it was felt that the idea should be strong both visually and verbally. Playing on the typeface name, the word ‘Sans’ – French for without – was simply combined with the word ‘Cancer’ thus clearly stating the ultimate desired objective.

    Progressing to the visual aspect, the intention was that the design should be constructed purely from the Comic Sans character set. With so many potential entries, it was important to create something unique using the existing glyphs – a new Comic Sans typographic style was born.

    With over 500 submissions Superfried were very fortunate to make the final 200 selected for exhibition at The Proud Archivist – 20-24 August – and also feature in the rather nice book designed by Dan Bull.

  • 'Phonik. Brand identity/ name' by Superfried

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    Phonik is a new bespoke music events company founded by Dj/ producer and long term client Dan McKie. He asked Superfried to develop the name and brand identity for his new venture.

    Requesting a musical connection within the name/ identity, research predictably revealed most associated words were already in use. Deviation from the beaten path and a slight miss-spell led to the perfect solution. In addition to being an acoustically based term, it has a digital feel, connecting to the technical expertise they provide.

    Moving onto the identity it was important to maintain that technical aspect. As with the name, musical based representations have been widely used for identities. Looking at Dan’s 10+ years in the digital music industry, led to the idea of the classic graphic equaliser.

    Extensive experimentation was required before the strip effect successfully conveyed this idea whilst also remaining completely legible. To continue this staggered bar chart style distinct vertical type was employed for the stationery.

    Shredding the associated imagery completed a consistent brand style. A combination of two shots on alternate strips created a high-impact look conveying the energy and the motion of the events depicted. This simple effect in addition to a bold palette were adopted for the single page website.

  • 'Arx. Display typeface by Superfried' by Superfried

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    Arx by Superfried is an elegant and intricate display typeface designed for use at large scale. Its Latin name – meaning citadel – connects with the classical features, whilst the phonetic pronunciation nods to the arcs which characterise each glyph.

    This caps typeface is available in two formats: fade and solid, each featuring two distinct character styles switched via the shift key. Fade features delicate incisions to add depth and the illusion of 3D shading to the arcs. Solid, as its name suggests, is a cleaner, flat alternative.

  • 'Sadler’s Wells. WildCard Season 3' by Superfried

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    Sadler’s Wells is the UK’s leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

    After the great success of Sadler’s new initiative WildCard, giving emerging artists the opportunity to present several works of their choice, Superfried were briefed to develop marketing literature for season three.

    The client really liked the approach for season two so they were keen to maintain the style. However, the Escher inspired background was quite complex so a new, cleaner technique was researched. Now rather than multiple shades of grey to covey the 3D depth, a simpler halftone effect using just one grey was employed. The result was not only cleaner, but also created interesting and intricate details in the artwork without affecting the legibility.

    Like season two, a new, bold colour was selected for high contrast to the muted background palette creating the desired impact on both the flyers and posters.

  • 'Show Us Your Type. London poster submission' by Superfried

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    Show Us Your Type is a project focusing on type and cities. They invited Superfried to submit a poster for their London exhibition. The brief was simple, typographically represent London. For the design a minimal & geometric approach was adopted with the o’s of London forming a tunnel and the remainder the tube train.

    We were delighted to be informed that we were one of the final 80 posters selected. The final selection are on display until Sept 12 in the atrium windows housed within the stunning architecture of Central Saint Martins, part of the new University of the Arts London.

  • 'Asia. Display typeface by Superfried' by Superfried

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    Asia by Superfried is an ornate, display typeface inspired by trips throughout the continent. Its distinct, bold style has been designed to evoke the curves and beautiful intricacy of Asian typographic characters and patterns. Asia has featured on Creative Boom and named font of the day by Creative Bloq.

  • 'Box. Display typeface by Superfried' by Superfried

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    Box is an experimental, retro display typeface designed by Superfried. Initially inspired by the parallel paths of our own logo, Box then took a detour leading to glyphs that are predominantly square in construction. The result is a bold, distinct look with high impact.

    Box was named font of the day by Creative Bloq, has been featured on North East. Box contains 266 glyphs, available in four styles and can be purchased at Fonts.com, FontSpring, Hype for Type, Linotype, MyFonts and You Work for Them.

  • 'OMD Social Media. Identity/ Wayfinding signage' by Superfried

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    Social Media Week is a leading media platform and worldwide event with local presence across five continents.

    OMD were conducting a series of seminars as part of the event and briefed Superfried to develop a suitable new identity. It was important that the final result had a sense of motion to represent the continually evolving nature of the subject matter.

    After investigating various methods to represent movement with the logo it was clear they were looking a bit obvious. With this in mind, a new continuous flow approach was adopted, conveying the idea of connection which was also apt for the event. With the logo signed off it was time to look at the signage. With a lack of clear walls it was proposed that we investigate the use of floor graphics. This was the prefect opportunity to let the identity do all of the work directing attendees from the entrance straight through to their seat in one fluid, continuous motion.

  • 'Twist. Display typeface by Superfried' by Superfried

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    Twist is an experimental, retro display typeface. As its name suggests, it features intricate twists and turns creating a distinct, high-impact effect. Twist has been featured on the Behance curated typographic gallery Typography Served and was named font of the day by Creative Bloq.

    Featuring 266 glyphs, Twist is currently available at Fonts.com, Hype for Type, MyFonts, Linotype and You Work for Them.

  • 'Box. Display typeface by Superfried' by Superfried

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    Box is an experimental, retro display typeface designed by Superfried. Initially inspired by the parallel paths of our own logo, Box then took a detour leading to glyphs that are predominantly square in construction. The result is a bold, distinct look with high impact.

    Box was named font of the day by Creative Bloq, has been featured on North East. Box contains 266 glyphs, available in four styles and can be purchased at Fonts.com, FontSpring, Hype for Type, Linotype, MyFonts and You Work for Them.

  • 'Will Clarke. Identity/ Web presence' by Superfried

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    Will Clarke is an established Dj & Producer. Superfried had developed Will’s previous two identities, but with an ever evolving style he requested a new look. He promised this one would be a keeper!

    The brief stipulated that the new identity should be clean and simple. With this in mind it was decided that the marque would be a minimal logotype with no additional symbol. However, the angled letters – W, A, R, K – in addition to the negative space of the triple L’s, would make this typographically challenging.

    Focusing on the angles for the bespoke type, the Greek sigma sign was employed to replace the E, reflecting and balancing the negative space generated by the K. A minimal look was further reinforced via the removal of unnecessary character elements where suitable. Negative space generated by the three L’s was addressed by shortening the horizontal arm of two.

    New press shots had been supplied by Noel Deasington. Two subtle, angled lines were employed using a blend mode to create an elegant interaction between the images and the new marque. This styling was then consistently applied throughout.

    With little time to update his site, the web presence was reduced to a single responsive page, randomly selecting one of three background shots and linking to Will’s relevant social and music platforms.

  • 'Arx. Display typeface by Superfried' by Superfried

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    Arx by Superfried is an elegant and intricate display typeface designed for use at large scale. Its Latin name – meaning citadel – connects with the classical features, whilst the phonetic pronunciation nods to the arcs which characterise each glyph.

    This caps typeface is available in two formats: fade and solid, each featuring two distinct character styles switched via the shift key. Fade features delicate incisions to add depth and the illusion of 3D shading to the arcs. Solid, as its name suggests, is a cleaner, flat alternative.

  • 'Cover of Two Fold Magazine' by Superfried

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    Typographic illustration using my typeface Plug.

  • 'Twist. Display typeface by Superfried' by Superfried

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    Twist is an experimental, retro display typeface. As its name suggests, it features intricate twists and turns creating a distinct, high-impact effect. Twist has been featured on the Behance curated typographic gallery Typography Served and was named font of the day by Creative Bloq.

    Featuring 266 glyphs, Twist is currently available at Fonts.com, Hype for Type, MyFonts, Linotype and You Work for Them.

  • 'Cut a Rug – The Posters' by Superfried

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    Cut a Rug is a new club night based in Bristol. Established DJs/ Producers Will Clarke and Jason Honeywell approached Superfried requiring a complete brand identity scheme including marketing literature.

    Here is a selection of the promotional posters developed to date for events in both the UK/ Ibiza using a multitude of mediums and techniques.

    The Cut a Rug identity project has been featured on Behance.

  • 'Sadler’s Wells. WildCard Season 3' by Superfried

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    Sadler’s Wells is the UK’s leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

    After the great success of Sadler’s new initiative WildCard, giving emerging artists the opportunity to present several works of their choice, Superfried were briefed to develop marketing literature for season three.

    The client really liked the approach for season two so they were keen to maintain the style. However, the Escher inspired background was quite complex so a new, cleaner technique was researched. Now rather than multiple shades of grey to covey the 3D depth, a simpler halftone effect using just one grey was employed. The result was not only cleaner, but also created interesting and intricate details in the artwork without affecting the legibility.

    Like season two, a new, bold colour was selected for high contrast to the muted background palette creating the desired impact on both the flyers and posters.

  • 'Rails. Display typeface by Superfried' by Superfried

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    Rails is an experimental, retro, outline display typeface designed by Superfried. Rails is available in four styles: display, diaplay solid, broken and broken solid. As the name suggests they are constructed from parallel tracks with the latter version featuring distinct breaks for added impact. Combination of the two results in clean, flowing type with sudden and unexpected moments of disruption.

    Rails has been featured in Computer Arts magazine, on North East and consists of 266 glyphs. It is available at Fonts.com, FontSpring, Hype for Type, Linotype, MyFonts and You Work for Them.

  • Experimental ampersand from a typeface I have since discontinued.

  • 'Sadler’s Wells. WildCard Season 2' by Superfried

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    Sadler’s Wells is the UK’s leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

    After the great success of Sadler’s new initiative WildCard, giving emerging artists the opportunity to present several works of their choice, Superfried were briefed to develop marketing literature for season two.

    Once again due to the very eclectic mix of performances it was felt that the use of photography was not the right approach and instead we should take a more conceptual graphic route. With this in mind inspiration was supplied by the genius Dutch artist MC Escher. His ‘anything is possible’ world’s summed up the WildCard initiative perfectly. To convey its eclectic nature an impossible 3D landscape of meandering paths was developed that also concealed a subtle grid.

    After the success of season one the client had specified they were interested in pushing the brand further with the use of bold neon inks. This proved very effective for the litho flyers. However the one-off poster would be problematic, historically printed digitally pantones would not be an option. Without sufficient budget for screen printing, to ensure a vibrant high-impact orange the lettering was applied as a die-cut vinyl. This unconventional approach worked surprisingly well.

    The second season has even surpassed the first with additional nights scheduled to meet demand.

  • 'Asia. Display typeface by Superfried' by Superfried

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    Asia by Superfried is an ornate, display typeface inspired by trips throughout the continent. Its distinct, bold style has been designed to evoke the curves and beautiful intricacy of Asian typographic characters and patterns. Asia has featured on Creative Boom and named font of the day by Creative Bloq.

  • 'Sadler’s Wells. WildCard Season 3' by Superfried

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    Sadler’s Wells is the UK’s leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

    After the great success of Sadler’s new initiative WildCard, giving emerging artists the opportunity to present several works of their choice, Superfried were briefed to develop marketing literature for season three.

    The client really liked the approach for season two so they were keen to maintain the style. However, the Escher inspired background was quite complex so a new, cleaner technique was researched. Now rather than multiple shades of grey to covey the 3D depth, a simpler halftone effect using just one grey was employed. The result was not only cleaner, but also created interesting and intricate details in the artwork without affecting the legibility.

    Like season two, a new, bold colour was selected for high contrast to the muted background palette creating the desired impact on both the flyers and posters.

  • 'GloryHoleMusic. Identity/ Marketing material' by Superfried

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    GloryHole was a UK based club night.

    Superfried were asked by our friends at GloryHoleMusic to re-brand and refresh the marketing material for their club night GloryHole.

    This was a challenging brief since the genre of music played could vary greatly within a single event. Consequently a template structure with a distinct style to maintain brand strength/ awareness whilst ensuring versatility to adapt to any acts or venue was required. The name itself suggested a circle so that was utilised as a focal point. The shape, although simple, offered infinite possibilities. This then led to the development of the ‘infinity’ connecting device and ‘wings’ within the logotype. Lastly symmetry was utilised to reinforce distinction.

    It was very exciting to be involved with the club events supplying visuals as well as marketing material. Unfortunately, due to the financial climate and consequential decline in the clubbing industry, they were unable to continue. However, the work was well received and featured in four design publications including international best seller Los Logos 5.

  • 'Arx. Display typeface by Superfried' by Superfried

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    Arx by Superfried is an elegant and intricate display typeface designed for use at large scale. Its Latin name – meaning citadel – connects with the classical features, whilst the phonetic pronunciation nods to the arcs which characterise each glyph.

    This caps typeface is available in two formats: fade and solid, each featuring two distinct character styles switched via the shift key. Fade features delicate incisions to add depth and the illusion of 3D shading to the arcs. Solid, as its name suggests, is a cleaner, flat alternative.

  • 'Nestival. Brand identity/ Marketing literature' by Superfried

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    Existing client, The Birds Nest, briefed Superfried to develop the identity for their free 5 day Deptford music festival, Nestival. August 21-25, 2014, sponsored by Jägermeister.

    It was key to the brief that Nestival should grow to represent and benefit the whole Deptford community. Consequently it required a bold identity that would connect to its geographic origins and the venue. Following the identity developed for the venue, cross bones were employed within the marque to represent the rich, local maritime heritage.

    Reference to the names of both the event and venue led to the logical use of an egg with the addition of distressed textures and cracks to represent the initial ‘N’. The robust styling was continued in the logotype, making use of strong angles for the bespoke lettering. For continuity bespoke numbers were also developed. With restraints on time, the web presence was based on the existing site developed previously for The Birds Nest.

    Continuing the maritime theme, promotional tees were screen printed by local art collective The Minesweeper located in Deptford dock working on H.M.S. Ledsham M.2706, Ham Class Minesweeper, constructed in 1954.

    The festival was a great success featuring an eclectic mix of high quality acts including Mercury Prize nominee Kate Tempest.

  • 'Nestival. Brand identity/ Marketing literature' by Superfried

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    Existing client, The Birds Nest, briefed Superfried to develop the identity for their free 5 day Deptford music festival, Nestival. August 21-25, 2014, sponsored by Jägermeister.

    It was key to the brief that Nestival should grow to represent and benefit the whole Deptford community. Consequently it required a bold identity that would connect to its geographic origins and the venue. Following the identity developed for the venue, cross bones were employed within the marque to represent the rich, local maritime heritage.

    Reference to the names of both the event and venue led to the logical use of an egg with the addition of distressed textures and cracks to represent the initial ‘N’. The robust styling was continued in the logotype, making use of strong angles for the bespoke lettering. For continuity bespoke numbers were also developed. With restraints on time, the web presence was based on the existing site developed previously for The Birds Nest.

    Continuing the maritime theme, promotional tees were screen printed by local art collective The Minesweeper located in Deptford dock working on H.M.S. Ledsham M.2706, Ham Class Minesweeper, constructed in 1954.

    The festival was a great success featuring an eclectic mix of high quality acts including Mercury Prize nominee Kate Tempest.

  • 'A & B NYLON City Wedding Invite' by Superfried

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    This was a wedding invite for close friends of Superfried.

    Andy and Becky are from London and New York respectively. Consequently when they asked us to create their wedding invitation it was important we married their native cities in perfect harmony.

    To create balance between the two destinations within the design we focused on shared characteristics. Their famous skylines and metro/underground systems provided the perfect common ground. For the overall styling we picked up on the art deco period which is prevalent in so many of NY’s iconic buildings. This style was also carried through to the bespoke typography for the logo. Lastly to balance things up on the tube map, which in NY conveniently has an A and B line, we utilised UK ‘mod style’ roundels for the stations.

    Andy and Becky were thrilled with the final artwork and even arranged for a relative to embroider a matching cushion to carry the rings.

  • 'Printer Repairs. Identity/ Web presence' by Superfried

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    Printer Repairs are a long established firm providing maintenance and repairs to office equipment.

    Superfried were briefed to completely re-develop their identity from scratch. It was important that the new brand looked clean, professional and approachable.

    They trade within a very competitive industry sector so a strong identity was required. It was felt a distinct icon would be required in addition to a different approach to the competition. Printer Repairs would be positioned as the emergency service for office machines. With this in mind whilst looking at symbols for printers their resemblance to a cross in shape became apparent. As one of the most widely recognised symbols, the red cross provided both recognition and the required medical connotations.

    With such a strong icon a very simple style was adopted for the typography. For the website, for continuity, a clean and clinical style was implemented.

    Client feedback has been extremely positive and the project was also featured by Behance on BrandingServed.com.

  • 'Soundbite. Identity/ Web presence' by Superfried

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    Soundbite are a new events company covering every possible service from catering, production crews, studio space and even equipment repairs.

    Soundbite approached Superfried to develop their branding and web presence.

    With such a great name it was important to create an equally strong identity. It was logical to play on the \’bite\’ angle, but also to keep it simple. Since they are an events company, and heavily involved in music, relevant icons were investigated such as records and cds. However, both are now almost obsolete, so a musical symbol with a future was selected, the humble speaker.

    Soundbite provide a substantial variety of services, consequently there was a danger the site could become complex and confusing. To tackle this a colour scheme was introduced to aid user navigation. In addition new icons were created for each service whilst still maintaining an obvious connection to the brand. This forward thinking approach would enable any of their revenue streams to be developed as separate sub-brands should they grow disproportionately.

    For the stationery die-cuts were employed to continue the bite action. Lastly we introduced an animated bird who appears to have come off worse in a recent tussle.

  • 'S & M Cafes Flotation prospectus' by Superfried

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    S & M Cafe are a chain of restaurants specialising in Sausage & Mash.

    The company was planning to float, whilst working for another agency, I was briefed to create the prospectus. They stated it was essential to convey the essence of the traditional British cafe.

    With the brief in mind a photo shoot was arranged at the Spitalfield & Angel Islington branches. For the cover, actual menus, condiments & table cloths were shot on site. To enhance the nostalgic vibe the shoot was conducted using traditional film. Additional shots were taken of the open/ closed signs & of models/ general public eating at the restaurant. The cafe shots were then combined with those of traditional cafes from yesteryear to demonstrate the traditional values are maintained today.

    To continue the traditional feel an off-white recycled stock was selected for the internal pages. For the cover, a high gloss laminate was selected to resemble the plastic tables cloths.

    Photography by Paul Wesley Griggs.

  • 'Onmedia Magazine Cover. Typographic cover illustration' by Superfried

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    Onmedia is a bi-annual publication by OMD providing comment and insight for the media industry.

    As part of the re-design and brand identity project for onmedia each edition was to be subject-led. For the third edition the topic was social media. With such a broad/ digital topic it would be difficult to convey the subject matter with imagery. Consequently a typographic approach was adopted.

    Relevant sector terms, app and platform names were collated. The words were then combined at varying scales to reform the title ‘Getting Social’. To reinforce the social feel the words were arranged to represent letterforms from the friendly typeface Cooper Black italic.

    Onmedia magazine has been featured in four design publications including international best seller Los Logos 4.

  • 'Oliver. Illustration/ advertising' by Superfried

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    Oliver are a multi award winning creative and digital agency.

    Superfried were briefed to design an advert for an agency showcase supplement in Marketing Week. The theme for the ad was their recent brand position ‘built differently to perform better’.

    Creative Director and copywriter at Oliver, David Shanks, had seen an apt visual where strips of multiple images were combined to form another. With this in mind we proposed structurally re-building a human face. Combining 11 stock photographs, elements of the portrait were replaced with the structural and architectural shots.

    This technique led to a strong and distinct visual style creating stand out amongst the other agencies featured.

  • 'Elizabeth Arden. Notes Magazine Identity/ Editorial design' by Superfried

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    Notes is an internal publication providing insight to developments throughout the cosmetics industry.

    In collaboration with a global media agency Superfried were asked to showcase industry findings for Elizabeth Arden, in the form of a trade magazine. Tasked with the job of developing the brand identity, editorial design and art direction throughout, this was a great project allowing unexpected freedom for a corporate b2b product.

    For the identity a strong, retro and distinct logotype felt apt. Inspired by the classic 1930 typeface Braggadocio, Superfried developed a bespoke lettering style.

    To continue the clean, geometric feel of the masthead it was important for the cover to follow suit. This was achieved by the use of a ‘sticker’ graphic device to contain the cover lines. This device was then utilised for key information and pull quotes throughout the publication.

    Inside the grid was kept to a minimum and the style of each spread was dictated by the content. This led to a very eclectic, interesting and ever-changing view for the reader.

    All parties concerned were thrilled with the final product helping the agency to maintain their relationship with the cosmetic giant to date.

  • 'Blox. Display typeface by Superfried' by Superfried

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    Blox is a bold, retro, experimental display typeface designed by Superfried. With a simple geometric structure, tight spacing and cuts, Blox is very distinct with high impact. Available in two styles, vertical or horizontal, Blox has been featured on the Behance curated typographic gallery TypographyServed.com, Typetoken, Creative Boom and was named font of the day by Creative Bloq .

    Featuring 266 glyphs, Blox is currently available at Fonts.com, Hype for Type, MyFonts, Linotype and You Work for Them.

  • 'Slash. Display typeface by Superfried' by Superfried

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    Slash is an experimental, all-caps, no-nonsense display typeface designed by Superfried. Slash, as its name suggests, is bold and makes no apologies for it. Sculptured from solid blocks, it features distinct incisions and intricate curves to articulate the separate glyphs, resulting in a high impact typeface. Slash has been featured on the Behance curated typographic gallery TypographyServed.com, Abduzeedo and this release features three styles: display, outline and offset.

  • 'Twist. Display typeface by Superfried' by Superfried

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    Twist is an experimental, retro display typeface. As its name suggests, it features intricate twists and turns creating a distinct, high-impact effect. Twist has been featured on the Behance curated typographic gallery Typography Served and was named font of the day by Creative Bloq.

    Featuring 266 glyphs, Twist is currently available at Fonts.com, Hype for Type, MyFonts, Linotype and You Work for Them.

  • 'Slash. Display typeface by Superfried' by Superfried

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    Slash is an experimental, all-caps, no-nonsense display typeface designed by Superfried. Slash, as its name suggests, is bold and makes no apologies for it. Sculptured from solid blocks, it features distinct incisions and intricate curves to articulate the separate glyphs, resulting in a high impact typeface. Slash has been featured on the Behance curated typographic gallery TypographyServed.com, Abduzeedo and this release features three styles: display, outline and offset.

  • 'OMD Social Media. Identity/ Wayfinding signage' by Superfried

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    Social Media Week is a leading media platform and worldwide event with local presence across five continents.

    OMD were conducting a series of seminars as part of the event and briefed Superfried to develop a suitable new identity. It was important that the final result had a sense of motion to represent the continually evolving nature of the subject matter.

    After investigating various methods to represent movement with the logo it was clear they were looking a bit obvious. With this in mind, a new continuous flow approach was adopted, conveying the idea of connection which was also apt for the event. With the logo signed off it was time to look at the signage. With a lack of clear walls it was proposed that we investigate the use of floor graphics. This was the prefect opportunity to let the identity do all of the work directing attendees from the entrance straight through to their seat in one fluid, continuous motion.

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