'New Identity For British Athletics' by Martin Sati

UK Athletics unveiled a new identity for the sport, “British Athletics” designed by Private View’s Martin Sati. Following a memorable 2012 for the sport, British Athletics will be the face of athletics across the country engaging and inspiring new and existing audiences.

The new British Athletics logo is made up of 14 different “pictograms” each representing a different discipline within the sport and has been created by London agency Someone to reflect the diverse nature of athletics.

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